LINGERIE FOOTBALL LEAGUE INVADES AMERICA’S ‘HEARTLAND’

The Lingerie Football League, recognized as ‘the fastest growing sports league in the U.S.’ (Businessweek), today announced that Omaha, Nebraska has been awarded an expansion franchise in advance of the rapidly approaching 2013 LFL United States season.
The yet-to-be-named franchise will play their home games at the newly-constructed Ralston Arena, near Omaha, and is expected to compete in the LFL’s Eastern Conference against the Baltimore Charm, Cleveland Crush, Orlando Fantasy, Philadelphia Passion and Tampa Breeze.
“The LFL has become a global sports and cultural phenomenon. The Ralston/Omaha metropolitan area and our brand-new facility, the Ralston Arena, will provide a great setting for sports’ ultimate LIVE experience,” said Curtis Webb, Ralston Arena General Manager. “The Ralston Arena continues to be a state-of-the art facility that is drawing interest from franchises and events all around the United States.”
In only three seasons of operation, the LFL has established itself as the most successful female sports league in the United States, consistently drawing sell-out crowds, setting record television ratings and developing strong corporate partnerships in propelling the sport’s soaring trajectory to rapid domestic and international growth.
In comparison to popular multi-billion dollar sports franchises such as the Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE) through their first two seasons, the LFL has achieved significantly more television viewership, attendance and growth over the same initial period of time.
Omaha marks the first venture of the Las Vegas-based LFL into the ‘Heartland of America’ with previous expansion markets being awarded in major media markets primarily located on both coasts.
“Omaha is perhaps the most under-rated sports market in the country. The fanaticism around the support of local teams coupled with an incredible state-of-the-art facility, made for a compelling story to bring LFL Football to Football Town USA”, said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
The league is expected to name at least one more 2013 expansion market in advance of the league’s shift in its regular season schedule from a fall/winter format to a spring/summer schedule.