Legends Football League has announced the rebranding of its legendary annual Super Bowl Sunday halftime game called Lingerie Bowl which will now be called the Legends Cup. The high-profile championship game has been awarded to the city of Pittsburgh and Highmark Stadium.
Since premiering in 2004 at the Los Angeles Memorial Coliseum, the Lingerie Bowl has become a staple of Super Bowl Sunday festivities for millions annually reaching nearly 140 million viewers around the world and thousands at the LA Coliseum.
Pittsburgh was awarded the Legends Cup on the heels of also being named as an LFL expansion city for the 2014 season. “We are making a significant investment in the city of Pittsburgh and more importantly its incredible diehard football fan base. This will be an historic first-ever Legends Cup and there is no better background than the Monongahela River as its backdrop, played in front of the country’s greatest football fans,” said LFL Chairman Mitchell S. Mortaza.
The host stadium for Legends Cup 2013 will be the newly built Highmark Stadium. “This is a monumental moment for our young facility. We are incredibly excited and proud to have attracted such a blue-chip event that will surely generate significant excitement throughout the city,” said Melissa Lazar, CEO of Highmark Stadium.
As part of the Lingerie Football League’s re-branding to the Legends Football League, the championship games played across each of its existing leagues in the USA, Canada, and Australia will also be titled Legends Cup.
The city of Pittsburgh will host a game that has been called the “Ultimate LIVE Sports Experience” as well as all of the events leading up to Legends Cup 2013 on Sunday, September 1st.
Schedule of Events
Thursday, August 29, 2013 | National Media Day (Highmark Stadium)
Friday, August 30, 2013 | LFL Black-Tie Awards Dinner (Private Venue TBA)
Saturday, August 31, 2013 | Championship Team Practices open to public (Highmark Stadium)
Saturday, August 31, 2013 | Legends Cup Official Kickoff Party (Private Venue TBA)
Sunday, September 1, 2013 | LFL Tailgate Village, 5pm (Highmark Stadium)
Sunday, September 1, 2013 | Legends Cup 2013, 8pm (Highmark Stadium)
Sunday, September 1, 2013 | Legends cup Official After-Party (Private Venue TBA)