Thursday, May 17, 2012


The Lingerie Football League, recognized as ‘the fastest growing sports league in the U.S.’ (Businessweek), today announced that St. Louis has been awarded an expansion franchise in advance of the rapidly approaching 2013 LFL United States season.
The new franchise will play their home games at ‘The Family Arena’ in St. Charles and will compete in the LFL’s Eastern Conference against the Baltimore Charm, Cleveland Crush, Philadelphia Passion, Tampa Breeze and the to-be-named Omaha expansion team.
In only three seasons of operation, the LFL has established itself as the most successful female sports league in the United States, consistently drawing sell-out crowds, setting record television ratings and developing strong corporate partnerships in propelling the sport’s soaring trajectory to rapid domestic and international growth.
In comparison to popular multi-billion dollar sports franchises such as the Ultimate Fighting Championship (UFC) or World Wrestling Entertainment (WWE) through their first two seasons, the LFL has achieved significantly more television viewership, attendance and growth over the same initial period of time. Aggressive growth continues domestically and abroad, with leagues premiering in Canada (2012), LFL Australia (2013) and LFL Europa (2014).
St. Louis marks the second venture of the Las Vegas-based LFL into the ‘Heartland of America’ this off-season, coming on the heels of the creation of an Omaha franchise in April.
“The Midwest is football, which is why the LFL has awarded Green Bay, Minneapolis, Chicago, Omaha and now St. Louis with franchises. Based on the fanatical nature around local sports here in St. Louis, we expect to draw an incredible fan base that will pack out the arena,” said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
Fans are encouraged to vote for the eventual St. Louis team name by submitting the selections to
Ticket information for the St. Louis franchise will be released in the coming weeks.

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