Legends Football League has announced an exclusive broadcast partnership with Canada’s number one French-language sports network, RDS.
premiering in 2009, the LFL has drawn sell-out crowds both in the US as
well as internationally, becoming the highest-rated LIVE sports series
for its US broadcaster MTV Networks. The LFL was awarded the first-ever
video game deal in the history of women’s sports, is now broadcast to
over 85 territories around the world, and launched international league
play with LFL Canada in 2012 to be followed by LFL Australia in 2013 and
LFL Europa in 2015.
are excited to partner with the Legends Football League to bring
America’s fastest growing sports league to Canadian television. LFL
Football has generated great excitement around the globe on
sports-centric networks, and we feel it will find a passionate audience
here at RDS,” said Robert Turcotte, Vice-president Programmation, RDS.
inaugural season of play in Canada was a tremendous success with
franchises in BC, Saskatoon, Regina and Toronto. LFL Canada’s success
was highlighted by drawing a television contract in its first season of
play as well as twenty-percent higher than projected attendance.
Partnering with RDS further cements the LFL’s strategy on building the
sport in Canada.
Mortaza, Founder & Chairman, LFL Global, was quoted as saying,
“Following an exciting inaugural season in Canada, we want to further
increase our exposure nationally and have taken a tremendous step toward
building our fan base north of the border. With RDS, not only have we
partnered with a sports-driven broadcaster, bringing instant credibility
to our on-field product, but we have also made our game available to
many more Canadians.”