"This is the next step in the maturation of our now global sport. While the Lingerie Football League name has drawn great media attention allowing us to showcase the sport to millions, we have now reached a crossroad of gaining credibilty as a sport or continuing to be viewed as a gimmick. In the coming years we will further establish this sport in the US, Australia, Europe and Asia as the most known form of American football globally. In order to reach the next milestone, we feel the focus has to be the sport and our amazing athletes", said Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
LFL re-branding announcement also includes:
- Performance wear replaces all lingerie aspects of uniform.
- New design of logos removing any sexy female figures.
- Redesign of shoulder pads to increase protection.
- Brand tagline shifts from 'True Fantasy Football' to 'Women of the Gridiron'