Monday, January 14, 2013

Parx Casino Will Be Presenting Sponsor Of Philadelphia Soul

Parx Casino has signed a multiyear deal to be presenting sponsor of the Philadelphia Soul for the 2013 and 2014 seasons.
Financial terms of the agreement, which will formally be announced Tuesday, were not disclosed.
The Philadelphia Soul were the Arena Football League’s American Conference Champion last year.
“This deal will allow both of us to co-brand and expand our overall reach in the market,” said John Adams, chief operating officer and vice president of the Soul.
Elements of the partnership will include a newly created co-branded logo uniting both corporate identities. The logo will be featured on all team printed assets such as season tickets, posters, game day programs and pocket schedules, as well as multiple in-arena, community and game television broadcast promotions.
The logo will also be displayed on the uniforms of Chickie’s and Pete’s employees at all restaurant locations.
Chickie’s and Pete’s owner Pete Ciarrocchi is a minority owner of the Soul.
Additionally, the final auditions for the Soulmates Dance Team will be held at 360 inside Parx Casino on Jan. 29. At the event, the new co-branded logo will be unveiled at 6 p.m. and the Soulmates audition will begin at 7 p.m.
The Soul’s last presenting sponsor was Frederick’s Chevrolet on the Boulevard.

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