Lingerie
Football League, LLC. (or ‘LFL’) officials announced today a
partnership with Sao Paulo, Brazil based cable network Bandsports to
bring LFL Football to Brazil in 2012 for a multi-year deal. This recent
partnership is one of several international broadcasters expected to be
named in the coming weeks as LFL officials continue to focus on
international growth in 2012.
“Since
my recent visit to Rio, Brasilia and Sao Paulo you could sense the
energy, fanaticism and excitement around sports in the country.
Partnering with a leading sports network like Bandsports provides LFL
Football an incredible platform to introduce Brazil to our sport”, said,
Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League,
LLC.
With
its booming economy and being the host country of the 2014 World Cup,
Brazil has become a major focus for sports leagues and federations. The
LFL has officially announced significant plans for Latin and South
America with the core focus revolving around Brazil to include the
first-ever LFL World Bowl Championship Series in July of 2014 alongside
the World Cup. The LFL World Bowl in Sao Paulo, Brazil will include the
champions of the US, Australia and Canadian leagues playing in a
single-elimination tournament.
Bandsports
will exclusively broadcast all LFL games across the international
leagues to include LFL Canada, LFL US and LFL Australia through 2015 as
well as the broadcast rights to the 2014 LFL World Bowl.
“We
have certainly noticed a strong buzz around the LFL franchise in the
international broadcaster community. Specifically here in Brazil we feel
that LFL Football will instantly translate to our passionate sports
fans”, said, Evandro Figueira, Acquisition Director, Bandsports.
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