The Lingerie Football League, LLC. (or ‘LFL’) continues to extend its international presence with a new television partnership with Asia’s biggest sports content provider, ESPN STAR Sports.
announcement comes on the heels of one of the most active weeks in
league history in relation to international television partnerships
which included top Brazilian sports network Bandsports as well as the
appointment of leading Asian media rights agency, Total Sports Asia this
week. The LFL is expected to draw even more international broadcast
partnerships through 2012 as league officials set their sights on
international growth through television.
wave of interest from prominent national sports networks not only
speaks to the global momentum building around our game, but also that it
is now on the fast-track to becoming recognized as a sport, not just
merely entertainment. It has been personally rewarding to see our game
translate across so many borders in so little time”, said, Mitchell S.
Mortaza, Founder & Chairman, Lingerie Football League, LLC.
Craig Dobbs, ESPN STAR Sports’ Executive Vice President of Production
and Programming: “We are pleased to showcase new and engaging content,
with this partnership with LFL, we continue to offer a wide variety of
compelling world-class sports in Taiwan.”.
have succeeded in securing some very significant broadcast partnerships
for the LFL and we are very pleased to be working with ESPN STAR Sports
to showcase this exciting event in a market where American sports has
About ESPN STAR Sports
STAR Sports is a 50:50 joint venture between two of the world’s leading
cable and satellite broadcasters. As Asia’s biggest sports content
provider, ESPN STAR Sports combines the strengths and resources of its
parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited
(STAR) – to deliver a diverse array of international and regional
sports to fans across multiple platforms.
STAR Sports features a comprehensive portfolio of multimedia assets
including its television networks (ESPN, STAR Sports, STAR Cricket,
ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player),
digital content services (espnstar.com, mobileESPN), and its on-ground
Event Management Group with the aim to engage and entertain sports fans
STAR Sports showcases an unparalleled variety of premier sports from
around the globe featuring some of the most iconic sports events to
viewers across 24 countries in Asia through its 25 television networks
and 3 broadband networks, each localized to deliver differentiated
programming to meet diverse needs of Asian sports fans.