Tuesday, July 10, 2012

The LFL Furthers International TV Presense In Asia With ESPN Star Sports Partnership

The Lingerie Football League, LLC. (or ‘LFL’) continues to extend its international presence with a new television partnership with Asia’s biggest sports content provider, ESPN STAR Sports.
This announcement comes on the heels of one of the most active weeks in league history in relation to international television partnerships which included top Brazilian sports network Bandsports as well as the appointment of leading Asian media rights agency, Total Sports Asia this week. The LFL is expected to draw even more international broadcast partnerships through 2012 as league officials set their sights on international growth through television.
“This wave of interest from prominent national sports networks not only speaks to the global momentum building around our game, but also that it is now on the fast-track to becoming recognized as a sport, not just merely entertainment. It has been personally rewarding to see our game translate across so many borders in so little time”, said, Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
Said Craig Dobbs, ESPN STAR Sports’ Executive Vice President of Production and Programming: “We are pleased to showcase new and engaging content, with this partnership with LFL, we continue to offer a wide variety of compelling world-class sports in Taiwan.”.
“We have succeeded in securing some very significant broadcast partnerships for the LFL and we are very pleased to be working with ESPN STAR Sports to showcase this exciting event in a market where American sports has strong traction.”
About ESPN STAR Sports
ESPN STAR Sports is a 50:50 joint venture between two of the world’s leading cable and satellite broadcasters. As Asia’s biggest sports content provider, ESPN STAR Sports combines the strengths and resources of its parent companies – Walt Disney (ESPN, Inc.) and News Corporation Limited (STAR) – to deliver a diverse array of international and regional sports to fans across multiple platforms.
ESPN STAR Sports features a comprehensive portfolio of multimedia assets including its television networks (ESPN, STAR Sports, STAR Cricket, ESPNEWS, ESPN HD, STAR Cricket HD), broadband network (ESPN Player), digital content services (, mobileESPN), and its on-ground Event Management Group with the aim to engage and entertain sports fans anytime, anyplace.
ESPN STAR Sports showcases an unparalleled variety of premier sports from around the globe featuring some of the most iconic sports events to viewers across 24 countries in Asia through its 25 television networks and 3 broadband networks, each localized to deliver differentiated programming to meet diverse needs of Asian sports fans.

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