Philadelphia Soul’s Marketing Deal With Stopain Maker Troy Has Synergy

By John George  
The Philadelphia Soul added another marketing partner this week.
Troy Healthcare signed a sponsorship agreement for the 2013 Arena Football League season.
The Hazelton, Pa., company is the maker of Stopain, a line of topical analgesic pain relief products for people suffering from arthritis, muscle aches and back pain.
Soul co-majority owner Ron Jaworski, the former Philadelphia Eagles quarterback and current ESPN analyst, also recently signed a deal to be the national spokesperson for Stopain.
Financial terms for the deals were not disclosed.
Troy Healthcare’s sponsorship agreement with the Soul includes brand visibility for Stopain at Philadelphia Soul games, plus “significant” opportunities for product sampling with fans.