While the AFL agreed to terms on a multi-year CBA, the Arena Football League and AVITAE Caffeinated Water also reached a title partnership agreement for ArenaBowl XXV, AFL Commissioner Jerry B. Kurz announced today.
League’s Championship game, slated for Friday, August 10, 2012, will be
coined “AVITAE ArenaBowl XXV”. The game, which culminates the League’s
celebration of its 25th Anniversary, will be played at the New Orleans
Arena in New Orleans, LA and will be televised nationally on NFL
support for the Arena Football League during our extensive labor
negotiations was unwavering. We are thrilled to announce the AFL’s title
partnership with AVITAE for ArenaBowl XXV,” Kurz said. “AVITAE has
joined a group of tremendous partners who believe in and are dedicated
to the success of the league and its players. So much of what has been
accomplished can be attributed to their support.”
never gave up on hopes for the 25th season of the AFL,” Kurz said.
Staring down a labor dispute between the AFL and AFL Player’s Union,
AVITAE pledged its full support, backing a resolution between the two
AVITAE Caffeinated Water is a rapidly growing beverage company based out of Columbus, Ohio that seeks to change the world.
energy and excitement of the AVITAE brand is a perfect fit for the
AFL’s fast paced, entertaining style of play,” AFL Senior Vice President
of Corporate Partnerships Adam Robbins said.
resolution is bigger than just the players and the league, it’s about
the fans and the passion they possess” AVITAE CEO Brian Pitzer said.
“That is what makes our partnership so fantastic, the desire each of us
shares to be revolutionary and innovative while creating options for our
friends and family. What an amazing way to conclude the remainder of
the Arena Football League’s 25th anniversary season.”
About AVITAE Caffeinated Water
Caffeinated Water is the world’s leading caffeinated water company and
seeks to provide consumers a better alternative to less healthy
caffeinated beverages and sugary drinks. AVITAE vows to provide “the
healthy hydration you want with the caffeine lift you need.” AVITAE
Caffeinated Water is currently offered in ORGININAL - 45 mg and DOUBLE -
90 mg caffeine amounts for all lifestyles, sold nationwide. More
information is available at www.avitaeusa.com.