Lingerie Football League, LLC. (or ‘LFL’) officials continue to focus on international growth in 2012 by partnering with a leading Asia media rights agency Total Sports Asia (TSA). TSA has grown several major sports franchises within Asia most notably World Wrestling Entertainment (WWE) which grew their Asia revenues by over (6500%) through the representation of TSA.
Currently within Asia, LFL Football is broadcast in Taiwan on ESPN Star and in Japan on WOWOW.
we build the LFL franchise internationally, Asia remains a major focus
as our next phase of development. Certainly television leads the way
into international territories, in TSA, we have a proven partner that is
genuinely excited about the potential of LFL Football in Asia”, said,
Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League,
officials have said that within Asia their immediate target territories
are Japan, China, South Korea, India and Thailand. China and Japan are
both slated to host LFL exhibition game tours in 2013.
at TSA see are constantly looking for properties that have the
potential for us to grow in Asia, which we have done with great success
over the years for many rights holders such as the WWE, which stands up
to comparison with the LFL. We really believe that LFL Football has the
capability to capture the imagination of the Asian viewing public, as it
has done already amongst our team”, said, Julian Jackson, Chief Content
Officer, Total Sports Asia.