Monday, June 25, 2012

Lingerie Football League Partners With Brazilian National Broadcaster BANDSPORTS

Lingerie Football League, LLC. (or ‘LFL’) officials announced today a partnership with Sao Paulo, Brazil based cable network Bandsports to bring LFL Football to Brazil in 2012 for a multi-year deal. This recent partnership is one of several international broadcasters expected to be named in the coming weeks as LFL officials continue to focus on international growth in 2012.
“Since my recent visit to Rio, Brasilia and Sao Paulo you could sense the energy, fanaticism and excitement around sports in the country. Partnering with a leading sports network like Bandsports provides LFL Football an incredible platform to introduce Brazil to our sport”, said, Mitchell S. Mortaza, Founder & Chairman, Lingerie Football League, LLC.
With its booming economy and being the host country of the 2014 World Cup, Brazil has become a major focus for sports leagues and federations. The LFL has officially announced significant plans for Latin and South America with the core focus revolving around Brazil to include the first-ever LFL World Bowl Championship Series in July of 2014 alongside the World Cup. The LFL World Bowl in Sao Paulo, Brazil will include the champions of the US, Australia and Canadian leagues playing in a single-elimination tournament.
Bandsports will exclusively broadcast all LFL games across the international leagues to include LFL Canada, LFL US and LFL Australia through 2015 as well as the broadcast rights to the 2014 LFL World Bowl.
“We have certainly noticed a strong buzz around the LFL franchise in the international broadcaster community. Specifically here in Brazil we feel that LFL Football will instantly translate to our passionate sports fans”, said, Evandro Figueira, Acquisition Director, Bandsports.

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