Saturday, December 1, 2012

LFL Global Signs Major Television Distribution Deal Throughout Asia

Celestial Tiger Entertainment (CTE), the operator of the largest network of pan-Asian channels dedicated to Asian television, and Lingerie Football League, LLC (LFL) jointly announced today the signing of a first and exclusive licensing deal for CTE’s sports network KIX to bring the Lingerie Football League (LFL) to audiences in Asia.
Since its premiere in 2009, the LFL has been touted as the ‘fastest growing sports league in the United States’ by NBC Sports and has drawn record television ratings for US broadcaster MTV Networks.
“We are excited to partner with the Lingerie Football League to bring America’s fastest growing sports league to Asia. The LFL presents tough, sexy, and talented female athletes playing full-contact, American football. At KIX, we promise our viewers the hottest action from around the world,” said Betty Tsui, Vice President, Programme – KIX and Thrill, Celestial Tiger Entertainment.
“This partnership with Celestial Tiger Entertainment is yet another step towards building a global sport. We thank CTE for being the pioneers that introduced LFL Football to Asia,” said, Mitchell Mortaza, Founder & Chairman, LFL Global.
The athletes in their uniform tops and bottoms as well as custom helmet and shoulder pads, have played to sold-out crowds in the US. The (12) twelve US franchises include teams such as the 3-time champion Los Angeles Temptation, Las Vegas Sin and Chicago Bliss all of whom have built an incredible international fan base. The enormous international audience of LFL Football led to the formation and launch of LFL Canada in 2012 followed by the premiere of LFL Australia in 2013 and LFL Europa in 2015. The LFL is also the first-ever women’s sport to have attracted its own video game set to be released in 2015.
KIX promises viewers non-stop, heart-pumping sports action anchored by four programming “pillars”: combat sports, action series, action reality and action movies. The LFL will be a key program for its combat sports pillar and will air first and exclusively on KIX in the first quarter of 2013 across the Pan-Asian region.

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